Viral marketing would be a good idea to help promote my film; this is because people my age spend lots of time on social networking sites such as Facebook and YouTube.
One of the films that done this was Cloverfield. Each of the characters had MySpace pages, to advertise the film. All the characters last logged onto them on January 18, 2008 - the release date of the film.
The teaser trailer didn't feature the name of the film - this led to a great deal of blog discussions, this led to yet more online fans. When the theatrical trailer was released it featured a film website leading to the lead characters social networking pages, an important element in building up a postmodern sense of the reality of the user-generated fiction.
Also, on the main Cloverfield website a widget was offered to web visitors that embedded the opening of the film into the users own social networking page. A range of extratextual games and video-blogs appeared that are related to the characters. Both of these things attracted more fans on the Internet.
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Good, you are creating a real background of research for your own marketing decisions.
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